Because their console doesn’t work underwater
In partnership with Swim England, we are inspiring the country to Love Swimming by getting families off their screens and into the swimming pool.
Whether it’s the kids watching YouTube, Dad in front of Sky or Mum checking Facebook, now more than ever families say they want to spend more time disconnected from their screens and reconnected as a family.
Swimming together just once a week creates a precious opportunity to do just that!
We are encouraging people across the country to get off their screens and back into family fun by putting aside technology once a week and instead visiting your local pool to enjoy spending time together, being active and reconnecting in the real world.
#LoveSwimming with us, find your nearest pool below...